H&M
Who they are. H&M is a Swedish clothing retailer operating in dozens of countries, with an online store and an app with a loyalty programme.
What is at stake. A shop sees purchases, delivery address and browsing history; a loyalty card ties it all to one person. We found: 5 trackers on 1 website; 7 third-party SDKs in 1 app, 4 of them for advertising and analytics.
1websites analysed
1apps
7SDKs in its apps
4of them advertising & analytics
5trackers on its websites
Domains: hm.com · names: H&M
Websites
| Website | Trackers | Findings | Policy | Changes |
|---|---|---|---|---|
| hm.com | 5 | 1 ePrivacy: 1 | policy text | 13.07.2026 |
Apps
| App | Embedded SDKs | Sensitive perms | Declared in RuStore |
|---|---|---|---|
| H&M com.hm.goe 26.38.1 | Firebase Cloud MessagingFirebase CrashlyticsFirebase Performance MonitoringGoogle Firebase AnalyticsAppsFlyerBrazeMeta (Facebook) SDK of which advertising & analytics: 4 SDKs from non-EEA companies: 7 records screen and taps | 14 | — |
A website and an app are treated as one company when the developer domain (from RuStore or the package name) or the signing certificate matches. Built automatically on 2026-10-20.