AKI US

Acxiom LLC / Acxiom Europe Ltd

Proceedings discontinued
Complaint filed
25.03.2026
Decision
24.04.2026
Time to decision
30 days
Decision number
2.1-1/26/615-1270-2
GDPR articles
5, 12, 15, 57
Original decision (PDF) ↓
SHA-256: dd7747f10d2d4d95778fb557c5718518a469e5d2cf4c3391f477b195d5d53b69

The document is published in full. The complainant's personal data (email address) has been removed from the document.

Grounds for refusal

  • Art. 57(1)(f) — handled "to the appropriate extent"
  • the GDPR does not oblige issuing an order
  • the lead authority is another country (Art. 56)

What was in the complaint

17 February 2026 — an Art. 15 request to privacy@acxiom.com: all personal data, purposes of processing, categories, information on profiling.

17 February — an auto-reply: the address privacy@acxiom.com is being closed from 30 June, use askprivacy@acxiom.com.

Subsequent correspondence did not lead to a substantive reply on the merits.

Articles: 15(1), 12(3).

The controller is Acxiom LLC (Omnicom Group), USA. A European controller is stated — Acxiom Europe Ltd, Dublin.

What AKI decided

Proceedings discontinued. Grounds: Art. 57(1)(f); the controller is in the USA.

Analysis

Acxiom is one of the world’s largest data brokers. It is telling that the company names a European legal entity (Acxiom Europe Ltd, Dublin) but routes the handling of the request to the American structure — and it is precisely the American unreachability that becomes the ground for refusal.

This is a typical broker construction: a European presence for business, an American one for liability.

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