The IKEA retail chain, Dutch version — 511 requests, 9 domains. The full advertising/analytics stack (Google Analytics, GTM, DoubleClick, Facebook, Pinterest, Contentsquare, Optimizely) is configured in the OneTrust consent manager, but not a single one of them fired before consent. Externally, only OneTrust itself and Cloudflare Turnstile anti-bot protection fired; no cookies are set. No violations were recorded.
Request timeline
Declared versus actual
Transfer timings
OneTrust CMP. Holds trackers back until consent.
Cloudflare Turnstile. Bot protection.
Detected trackers
- OneTrust (cdn.cookielaw.org) — CMP
- Cloudflare Turnstile (challenges.cloudflare.com) — anti-bot protection
Context
ikea.com (Dutch version, /nl/en/) is the site of the IKEA retail chain. The operator is companies within the IKEA group (Inter IKEA Systems B.V. and Ingka Group). Two versions of the Dutch privacy policy were attached. Scan: 511 requests, 9 domains, captured in a clean browser. The www.ikea.com domain redirects to the Dutch locale.
Declared versus actual
The policy describes consent-based processing: data for personalization, cookies, advertising, and third-party sharing are described with reference to toestemming (consent). This implies an advertising/analytics stack that activates after consent.
The scan confirms exactly this model — and, importantly, shows that it works. The OneTrust consent-manager configuration lists the names of numerous services: Google Analytics, Google Tag Manager, DoubleClick, Facebook, Pinterest, Contentsquare, Optimizely, Google Maps. However, not a single one of them fired in this session: there are no actual network requests to their domains. The only external requests are OneTrust itself (cdn.cookielaw.org, including geolocation for selecting banner rules and anonymous consent recording at the European endpoint privacyportal-eu.onetrust.com) and Cloudflare Turnstile anti-bot protection. The remaining domains (web-api.ikea.com, api.ingka.ikea.com, prod.cart.caas.selling.ingka.com, accounts.ikea.com) belong to the IKEA group’s own infrastructure and are functional. Not a single cookie was set during the entire session.
Thus, the entire advertising/analytics stack is correctly held back by the consent manager until consent. The consent-based processing model described in the policy matches actual behavior.
Timing relative to consent
OneTrust loads at +602 ms, Cloudflare Turnstile at +1944 ms. Before consent, only the consent manager and anti-bot protection fire; advertising and analytics services are not activated. Consent was not given during the session (zero Set-Cookie headers), and the stack remained blocked.
What cannot be claimed from this scan
The scan covers the homepage before consent. Behavior after clicking “accept” is not observed here: the services configured in OneTrust (Google Analytics, DoubleClick, Facebook, and others) will, per the configuration, load after consent — their compliance with disclosure and transfer rules is not checked in this scan. Cloudflare Turnstile is classified as necessary anti-bot protection. Server-side processing is not visible in a browser-based scan.
Conclusion
The Dutch version of the IKEA site demonstrates correctly functioning consent management: the full advertising/analytics stack is configured in OneTrust, but not a single tracker fires before consent, no cookies are set, and the only external requests are the consent manager itself and Cloudflare Turnstile anti-bot protection. The consent-based processing model described in the policy matches actual pre-consent behavior. No violations were recorded in this scan. It is worth separately noting that after consent, the configured stack activates — assessing its disclosure and cross-border transfers falls to a separate post-acceptance scan.
How to verify: download the file and compute its checksum — sha256sum file.har (Linux, macOS) or certutil -hashfile file.har SHA256 (Windows); it must match the one shown. The conclusions apply to the scope of this measurement — see the limitations of the method.
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Тема: Запрос доступа к персональным данным (ст. 15 GDPR) — ikea.com Кому: [укажите адрес компании — DPO / поддержка / юридический отдел] От: [Ваше имя], [контактный email] Прошу предоставить доступ к моим персональным данным, обрабатываемым в связи с использованием сайта ikea.com. 1. Категории данных и цели обработки (ст. 15(1)(a)-(c)) Прошу предоставить информацию по всем категориям, целям и получателям обработки моих данных на этом сайте — независимо от того, выявлены ли на сегодняшний день какие-либо несоответствия. 2. Получатели, сроки хранения и передача за пределы ЕЭЗ (ст. 15(1)(c)-(d), 46) Прошу также указать полный список третьих лиц-получателей, применимые сроки хранения по каждой категории и правовые основания передачи данных за пределы ЕЭЗ, если таковая происходит. Полный технический разбор с доказательствами (сохранённый сетевой журнал, контрольная сумма SHA-256) опубликован по адресу: https://gdpru.eu/en/audits/nl-ikea-com/ 3. Автоматизированная обработка и профилирование (ст. 15(1)(h)) Прошу сообщить, применяется ли в отношении меня автоматизированное принятие решений или профилирование, и если да — раскрыть логику такой обработки. С уважением, [Ваше имя] [контактный email] [Страна] [Дата]
Subject: Data access request (GDPR Art. 15) — ikea.com To: [insert the company's address — DPO / support / legal department] From: [Your name], [contact email] I request access to my personal data processed in connection with the website ikea.com. 1. Categories of data and purposes of processing (Art. 15(1)(a)-(c)) I request information on all categories, purposes, and recipients of my data processed on this site — regardless of whether any non-compliance has been identified to date. 2. Recipients, retention periods, and transfers outside the EEA (Art. 15(1)(c)-(d), 46) I also request the full list of third-party recipients, the applicable retention period for each category, and the legal basis for any transfer of data outside the EEA. The full technical audit with evidence (saved network log, SHA-256 checksum) is published at: https://gdpru.eu/en/audits/nl-ikea-com/ 3. Automated processing and profiling (Art. 15(1)(h)) Please state whether I am subject to automated decision-making or profiling, and if so, disclose the logic involved. Sincerely, [Your name] [contact email] [Country] [Date]