The website of the Another World VR arenas — 158 requests, 156 of them to its own domain. A banner with three equally weighted buttons, including 'Ainult vajalikud', with analytics and marketing categories switched off. Before any choice, only one request leaves the site — loading the Google Tag Manager container, which launches no tags. The privacy policy and the separate cookie policy are recent and name the controller, the recipients, and the right to complain. No violations recorded.
Request timeline
Declared versus actual
Transfer timings
GTM-TC69FHN7; launches no tags.
Detected trackers
- Google Tag Manager (GTM-TC69FHN7) — the container loads at +0.8 s; no analytics or advertising tag fired in the capture
- First party and infrastructure: vrarena.ee (Next.js behind Cloudflare), media.vrarena.ee
Context
vrarena.ee is the website of the Another World VR arenas in Tallinn and Tartu: games, prices, booking, gift cards, parties. The controller is E-smoke OÜ (registration code 12159697, Punane 1, Tallinn). The site runs on Next.js and is served through Cloudflare.
The measurement is a single capture: the homepage and navigation across the site’s sections, including the privacy policy and the cookie policy. In total, 158 requests, 156 of them to vrarena.ee.
Processing is described by the privacy policy and a separate cookie policy, both dated 14 July 2026.
Who receives data directly
Before any choice — only Google, loading the Tag Manager container. No one else.
Declared versus actual
Here, what is described and what runs match almost completely. The banner offers three equally weighted buttons, among them “Ainult vajalikud”. On the second layer, analytics and marketing are switched off by default and named explicitly: Google Analytics via GTM, and the Meta and TikTok pixels. The policy promises that these scripts load only after consent, and indeed, neither Google Analytics, nor Meta, nor TikTok loaded in the capture.
The policy names the controller with its details, the recipients by name — EveryPay, SMTP2GO, KOMMO, Google, Meta, TikTok, Smartpost, Omniva — retention periods, transfers outside the EEA, data subject rights, and the right to lodge a complaint with the Andmekaitse Inspektsioon.
Two minor remarks that do not affect the conclusion:
- The Google Tag Manager container loads at +0.8 s, before any choice, although the policy lists GTM among what loads only with consent. The container itself launched no tags, but loading it passes the visitor’s IP address to Google. It would be more accurate either to describe it as a loader that always runs, or to load it after consent.
- The retention section still contains an internal note, “täpsustage raamatupidamisega” (“check with accounting”) — a leftover from a template that should be removed.
Consent: what is proven and what is not
Proven: refusal is available on the first layer. The “Ainult vajalikud” button in screenshot 1.
Proven: before any choice, only the GTM container load leaves the site. One request to www.googletagmanager.com across the whole capture, and not a single request to Google Analytics, Meta, or TikTok.
Not established: the decision in the banner. The choice is stored in localStorage and not sent to a server. The absence of analytics and pixels is consistent with refusal or with no decision. Behaviour after “Nõustun kõigiga” was not tested.
Boundaries of this observation
The measurement covers the site’s public sections. Booking, payment, and gift card purchase were not carried out. The observation records browser behavior, not server-side processing. The file has been published cleaned: Cookie headers and script bodies were removed.
Legal assessment falls to the competent authority — the Andmekaitse Inspektsioon.
Conclusion
Another World VR shows what this should look like on a small website: equally weighted refusal on the first screen, analytics and advertising only after consent, and a recent policy naming the recipients and the right to complain. In the capture, the only thing to leave the site before any choice was the tag container load. No violations recorded.
Suggestions: clarify in the policy the role of Google Tag Manager, which loads before any choice; remove the internal template note from the policy.
How to verify: download the file and compute its checksum — sha256sum file.har (Linux, macOS) or certutil -hashfile file.har SHA256 (Windows); it must match the one shown. The conclusions apply to the scope of this measurement — see the limitations of the method.
1c8a2bc4803a7e73582bedd3aaf70bb1a0cdfc382dcf2b9e0f9839dbf9303260
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Тема: Запрос доступа к персональным данным (ст. 15 GDPR) — vrarena.ee Кому: [укажите адрес компании — DPO / поддержка / юридический отдел] От: [Ваше имя], [контактный email] Прошу предоставить доступ к моим персональным данным, обрабатываемым в связи с использованием сайта vrarena.ee. 1. Категории данных и цели обработки (ст. 15(1)(a)-(c)) Прошу предоставить информацию по всем категориям, целям и получателям обработки моих данных на этом сайте — независимо от того, выявлены ли на сегодняшний день какие-либо несоответствия. 2. Получатели, сроки хранения и передача за пределы ЕЭЗ (ст. 15(1)(c)-(d), 46) Прошу также указать полный список третьих лиц-получателей, применимые сроки хранения по каждой категории и правовые основания передачи данных за пределы ЕЭЗ, если таковая происходит. Полный технический разбор с доказательствами (сохранённый сетевой журнал, контрольная сумма SHA-256) опубликован по адресу: https://gdpru.eu/en/audits/ee-vrarena-ee/ 3. Автоматизированная обработка и профилирование (ст. 15(1)(h)) Прошу сообщить, применяется ли в отношении меня автоматизированное принятие решений или профилирование, и если да — раскрыть логику такой обработки. С уважением, [Ваше имя] [контактный email] [Страна] [Дата]
Subject: Data access request (GDPR Art. 15) — vrarena.ee To: [insert the company's address — DPO / support / legal department] From: [Your name], [contact email] I request access to my personal data processed in connection with the website vrarena.ee. 1. Categories of data and purposes of processing (Art. 15(1)(a)-(c)) I request information on all categories, purposes, and recipients of my data processed on this site — regardless of whether any non-compliance has been identified to date. 2. Recipients, retention periods, and transfers outside the EEA (Art. 15(1)(c)-(d), 46) I also request the full list of third-party recipients, the applicable retention period for each category, and the legal basis for any transfer of data outside the EEA. The full technical audit with evidence (saved network log, SHA-256 checksum) is published at: https://gdpru.eu/en/audits/ee-vrarena-ee/ 3. Automated processing and profiling (Art. 15(1)(h)) Please state whether I am subject to automated decision-making or profiling, and if so, disclose the logic involved. Sincerely, [Your name] [contact email] [Country] [Date]
Teema: Isikuandmetele juurdepääsu taotlus (IKÜM art 15) — vrarena.ee Kellele: [märkige ettevõtte aadress — DPO / tugi / juriidiline osakond] Kellelt: [Teie nimi], [kontakt-e-post] Palun anda mulle juurdepääs minu isikuandmetele, mida töödeldakse seoses veebisaidi vrarena.ee kasutamisega. 1. Andmekategooriad ja töötlemise eesmärgid (IKÜM art 15(1)(a)-(c)) Palun esitada teave kõigi minu andmete töötlemise kategooriate, eesmärkide ja vastuvõtjate kohta sellel veebisaidil — sõltumata sellest, kas praeguseks on tuvastatud mingeid mittevastavusi. 2. Vastuvõtjad, säilitustähtajad ja edastamine väljapoole EMP-d (IKÜM art 15(1)(c)-(d), 46) Palun samuti esitada täielik loetelu kolmandatest isikutest vastuvõtjatest, iga kategooria puhul kohaldatavad säilitustähtajad ning andmete EMP-välisele edastamisele kohaldatav õiguslik alus, kui selline edastamine toimub. Täielik tehniline analüüs koos tõenditega (salvestatud võrgulogi, SHA-256 kontrollsumma) on avaldatud aadressil: https://gdpru.eu/en/audits/ee-vrarena-ee/ 3. Automatiseeritud töötlemine ja profiilianalüüs (IKÜM art 15(1)(h)) Palun teatada, kas minu suhtes kohaldatakse automatiseeritud otsuste tegemist või profiilianalüüsi, ning kui jah, siis avaldada selle loogika. Lugupidamisega, [Teie nimi] [kontakt-e-post] [Riik] [Kuupäev]