853 requests, 13 domains. Google reCAPTCHA fires at the zero-millisecond mark, the Askly chat at +334 ms. A consent banner is wired in, but broken — status 0 on every attempted load. The privacy policy names not a single external data recipient.
Request timeline
Declared versus actual
Transfer timings
reCAPTCHA webworker. Data to Google, USA
Roboto. IP address to Google, USA
Support chat, config + WebSocket
4 font families. IP address to Google
Consent banner — status 0, fails to load
Klaviyo — status 0
GTM-TSXS8GB — status 0
The LHV installment widget
Monotype CDN. USA
Detected trackers
- Google reCAPTCHA (www.google.com)
- Google Fonts (fonts.googleapis.com, fonts.gstatic.com)
- Askly (chat.askly.me) — support chat
- Klaviyo (static.klaviyo.com) — email marketing
- Google Tag Manager (GTM-TSXS8GB)
- Monotype/fast.fonts.net — a font CDN
Indicators of GDPR non-compliance
- GDPR Art. 6(1), Art. 5(1)(a)Google reCAPTCHA (+0 ms), Google Fonts (+29 ms), and the Askly chat (+334 ms) fire within the first seconds of the session — before the cookie-script consent banner appears (+9957 ms). Data goes to the USA before any interaction with the banner.
- GDPR Art. 7The cookie-script consent banner is wired into the code and initiates requests, but all of them return status 0 — it fails to load. GTM and Klaviyo also return status 0. Meanwhile, reCAPTCHA, Google Fonts, and Askly operate normally (status 200) with no consent whatsoever.
- GDPR Art. 13(1)(e)The privacy policy does not mention Google reCAPTCHA, Google Fonts, Askly, Klaviyo, GTM, or fast.fonts.net as data recipients. Only data categories are listed, with no specific third parties named.
- GDPR Art. 13(1)(f), Chapter VGoogle (USA), Askly (Estonia/USA), Klaviyo (USA), Monotype/fast.fonts.net (USA) — no data-transfer mechanism is stated for any recipient.
Context
Puumarket AS is an Estonian home improvement and hardware retail chain, registration number 10363212. The site operates as an online store, with a cart, online orders, and a loyalty program. HAR: 853 requests, 13 domains. The session included browsing products.
A broken consent banner
The central finding of this audit isn’t the trackers — it’s the consent mechanism. Cookie-script is wired into the code and initiates requests to cdn.cookie-script.com at +9957 ms — but every request returns status 0. The banner fails to load at all. Along with it, GTM (GTM-TSXS8GB, status 0) and Klaviyo (status 0) also fail to load. This means Cookie-script, GTM, and Klaviyo are blocked — likely by a CSP or a network error — and in this session, no data went out through them.
But this isn’t user protection — it’s an accidental block. By the time the banner should have appeared, three external services were already running with no consent whatsoever.
What runs before the banner
+0 ms — Google reCAPTCHA (www.google.com/recaptcha/api2/webworker.js) — the first request of the session. Data to Google (USA) before any interaction.
+28 ms — www.gstatic.com — reCAPTCHA resources. Google.
+29 ms — fonts.gstatic.com — the Roboto typeface, status 200. IP address to Google, USA.
+334 ms — chat.askly.me — an Estonian support-chat service. A config request, status 200, followed by a WebSocket connection (wss://sessions.chat.askly.me) at +1156 ms. An active connection before consent.
+1008 ms — fonts.googleapis.com — four font families: Flow Circular, Lato, Montserrat, Roboto. IP address to Google, USA.
All five domains — status 200, data transmitted — within the first 10 seconds, before the banner is supposed to appear.
The privacy policy — no recipients named
The policy describes in detail what data Puumarket collects (name, address, phone, email, purchase data, IP address). It declares that data is transferred only where a lawful right exists. It names not a single specific recipient: not Google, not Askly, not Klaviyo, not Monotype. Under Art. 13(1)(e), the user is entitled to know all recipients — the policy does not meet this requirement.
The LHV installment widget
On the product page, a partners.lhv.ee widget loads with parameters for the specific product — price 1602.90, company code EE-10363212. LHV is an Estonian bank, and the data stays within the EEA. This is not a violation, but the fact that information about the product being viewed is transmitted to a bank’s infrastructure, unmentioned in the policy, is worth noting.
Conclusion
Puumarket has a consent banner — but it’s broken and fails to load. By the time it would have appeared, reCAPTCHA, Google Fonts, and Askly had already transmitted data. GTM and Klaviyo were accidentally blocked along with the banner. The privacy policy appears written in good faith, but it doesn’t meet the Art. 13(1)(e) requirement — specific data recipients are named nowhere.
How to verify: download the file and compute its checksum — sha256sum file.har (Linux, macOS) or certutil -hashfile file.har SHA256 (Windows); it must match the one shown. The conclusions apply to the scope of this measurement — see the limitations of the method.
5ffbc0ca497fb9c29d766586a763b6b00d4b4b6fc94e1f3d89a21b8693349039Want a response from the company about this audit? → Open the tool
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RIA DigiDoc — phone · Smart-ID / Mobile-ID
Send this letter directly to the company first — before contacting the regulator it has the right to respond (GDPR Art. 12(3) — 30 days).
Тема: Запрос доступа к персональным данным (ст. 15 GDPR) — puumarket.ee Кому: [укажите адрес компании — DPO / поддержка / юридический отдел] От: [Ваше имя], [контактный email] Прошу предоставить доступ к моим персональным данным, обрабатываемым в связи с использованием сайта puumarket.ee. 1. Категории данных и цели обработки (ст. 15(1)(a)-(c)) На основании независимого технического анализа сайта прошу подтвердить и подробно раскрыть следующие категории обработки: 1) Google reCAPTCHA (+0 мс), Google Fonts (+29 мс) и Askly чат (+334 мс) запускаются в первые секунды сессии — до появления баннера согласия cookie-script (+9957 мс). Данные уходят в США до любого взаимодействия с баннером. 2) Баннер согласия cookie-script прописан в коде и инициирует запросы, но все они возвращают статус 0 — не загружается. GTM и Klaviyo тоже статус 0. При этом reCAPTCHA, Google Fonts и Askly работают нормально (статус 200) без какого-либо согласия. 3) Политика конфиденциальности не упоминает Google reCAPTCHA, Google Fonts, Askly, Klaviyo, GTM, fast.fonts.net как получателей данных. Перечислены только категории данных без конкретных третьих сторон. 4) Google (США), Askly (Эстония/США), Klaviyo (США), Monotype/fast.fonts.net (США) — механизм передачи данных не указан ни для одного получателя. 2. Получатели, сроки хранения и передача за пределы ЕЭЗ (ст. 15(1)(c)-(d), 46) Прошу также указать полный список третьих лиц-получателей, применимые сроки хранения по каждой категории и правовые основания передачи данных за пределы ЕЭЗ, если таковая происходит. Полный технический разбор с доказательствами (сохранённый сетевой журнал, контрольная сумма SHA-256) опубликован по адресу: https://gdpru.eu/en/audits/ee-puumarket-ee/ 3. Автоматизированная обработка и профилирование (ст. 15(1)(h)) Прошу сообщить, применяется ли в отношении меня автоматизированное принятие решений или профилирование, и если да — раскрыть логику такой обработки. С уважением, [Ваше имя] [контактный email] [Страна] [Дата]
Subject: Data access request (GDPR Art. 15) — puumarket.ee To: [insert the company's address — DPO / support / legal department] From: [Your name], [contact email] I request access to my personal data processed in connection with the website puumarket.ee. 1. Categories of data and purposes of processing (Art. 15(1)(a)-(c)) Based on an independent technical analysis of the site, I request confirmation and detailed disclosure of the following categories of processing: 1) Google reCAPTCHA (+0 ms), Google Fonts (+29 ms), and the Askly chat (+334 ms) fire within the first seconds of the session — before the cookie-script consent banner appears (+9957 ms). Data goes to the USA before any interaction with the banner. 2) The cookie-script consent banner is wired into the code and initiates requests, but all of them return status 0 — it fails to load. GTM and Klaviyo also return status 0. Meanwhile, reCAPTCHA, Google Fonts, and Askly operate normally (status 200) with no consent whatsoever. 3) The privacy policy does not mention Google reCAPTCHA, Google Fonts, Askly, Klaviyo, GTM, or fast.fonts.net as data recipients. Only data categories are listed, with no specific third parties named. 4) Google (USA), Askly (Estonia/USA), Klaviyo (USA), Monotype/fast.fonts.net (USA) — no data-transfer mechanism is stated for any recipient. 2. Recipients, retention periods, and transfers outside the EEA (Art. 15(1)(c)-(d), 46) I also request the full list of third-party recipients, the applicable retention period for each category, and the legal basis for any transfer of data outside the EEA. The full technical audit with evidence (saved network log, SHA-256 checksum) is published at: https://gdpru.eu/en/audits/ee-puumarket-ee/ 3. Automated processing and profiling (Art. 15(1)(h)) Please state whether I am subject to automated decision-making or profiling, and if so, disclose the logic involved. Sincerely, [Your name] [contact email] [Country] [Date]
Teema: Isikuandmetele juurdepääsu taotlus (IKÜM art 15) — puumarket.ee Kellele: [märkige ettevõtte aadress — DPO / tugi / juriidiline osakond] Kellelt: [Teie nimi], [kontakt-e-post] Palun anda mulle juurdepääs minu isikuandmetele, mida töödeldakse seoses veebisaidi puumarket.ee kasutamisega. 1. Andmekategooriad ja töötlemise eesmärgid (IKÜM art 15(1)(a)-(c)) Sõltumatu tehnilise analüüsi põhjal palun kinnitada ja üksikasjalikult avaldada järgmised töötlemiskategooriad: 1) Google reCAPTCHA (+0 ms), Google Fonts (+29 ms) ja Askly chat (+334 ms) käivitatakse seansi esimeste sekundite jooksul – enne nõusoleku bänneri küpsiseskripti (+9957 ms) ilmumist. Andmed lahkuvad USA-st enne mis tahes suhtlust bänneriga. 2) Küpsise skripti nõusoleku bänner kirjutatakse koodi ja algatab päringud, kuid kõik neist tagastavad oleku 0 - ei laadi. GTM ja Klaviyo on samuti staatusega 0. Kuid reCAPTCHA, Google Fonts ja Askly töötavad normaalselt (status 200) ilma igasuguse nõusolekuta. 3) Privaatsuspoliitika ei maini Google reCAPTCHA, Google Fonts, Askly, Klaviyo, GTM, kiire. fonts.net andmete vastuvõtjatena. Loetletakse ainult andmekategooriad ilma konkreetsete kolmandate isikuteta. 4) Google (USA), Askly (Eesti/USA), Klaviyo (USA), Monotype/fast. fonts.net (USA) – ühelegi saajale ei ole andmeedastusmehhanismi määratud. 2. Vastuvõtjad, säilitustähtajad ja edastamine väljapoole EMP-d (IKÜM art 15(1)(c)-(d), 46) Palun samuti esitada täielik loetelu kolmandatest isikutest vastuvõtjatest, iga kategooria puhul kohaldatavad säilitustähtajad ning andmete EMP-välisele edastamisele kohaldatav õiguslik alus, kui selline edastamine toimub. Täielik tehniline analüüs koos tõenditega (salvestatud võrgulogi, SHA-256 kontrollsumma) on avaldatud aadressil: https://gdpru.eu/en/audits/ee-puumarket-ee/ 3. Automatiseeritud töötlemine ja profiilianalüüs (IKÜM art 15(1)(h)) Palun teatada, kas minu suhtes kohaldatakse automatiseeritud otsuste tegemist või profiilianalüüsi, ning kui jah, siis avaldada selle loogika. Lugupidamisega, [Teie nimi] [kontakt-e-post] [Riik] [Kuupäev]
RIA DigiDoc — phone · Smart-ID / Mobile-ID
Where to file: Estonian Data Protection Inspectorate (AKI) — write to info@aki.ee
Important: AKI only handles submissions in Estonian. Translate the letter before sending.
The regulator reviews complaints in its national language. There is an officially translated template from the European Data Protection Board (EDPB) — you can use it instead of or alongside this letter: Official EDPB complaint form (PDF, your language)
Тема: Жалоба на обработку персональных данных — puumarket.ee 1. Предмет жалобы Я подаю жалобу в отношении обработки моих персональных данных сайтом puumarket.ee. 2. Обстоятельства Я посетил сайт puumarket.ee и обнаружил признаки несоответствия обработки моих персональных данных требованиям GDPR. Технический разбор, опубликованный на gdpru.eu 28.03.2026 (открытая методология, воспроизводимые измерения), документирует следующие признаки: 1) Google reCAPTCHA (+0 мс), Google Fonts (+29 мс) и Askly чат (+334 мс) запускаются в первые секунды сессии — до появления баннера согласия cookie-script (+9957 мс). Данные уходят в США до любого взаимодействия с баннером. 2) Баннер согласия cookie-script прописан в коде и инициирует запросы, но все они возвращают статус 0 — не загружается. GTM и Klaviyo тоже статус 0. При этом reCAPTCHA, Google Fonts и Askly работают нормально (статус 200) без какого-либо согласия. 3) Политика конфиденциальности не упоминает Google reCAPTCHA, Google Fonts, Askly, Klaviyo, GTM, fast.fonts.net как получателей данных. Перечислены только категории данных без конкретных третьих сторон. 4) Google (США), Askly (Эстония/США), Klaviyo (США), Monotype/fast.fonts.net (США) — механизм передачи данных не указан ни для одного получателя. Полная техническая документация опубликована по адресу: https://gdpru.eu/en/audits/ee-puumarket-ee/ 3. Положения GDPR, соблюдение которых прошу проверить GDPR Art. 6(1), Art. 5(1)(a); GDPR Art. 7; GDPR Art. 13(1)(e); GDPR Art. 13(1)(f), Chapter V 4. Требование Прошу проверить изложенные обстоятельства и, если несоответствие подтвердится, принять меры, предусмотренные статьёй 58(2) GDPR. 5. Приложения Полная доказательная база — HAR-файл, контрольная сумма SHA-256 и цитата из политики конфиденциальности сайта, документирующая указанное противоречие — опубликована и проверяема по ссылке в пункте 2 выше. С уважением, [Ваше имя] [контактный email] [Страна] [Дата]
Subject: Complaint regarding personal data processing — puumarket.ee 1. Subject of the complaint I am filing a complaint regarding the processing of my personal data by the website puumarket.ee. 2. Circumstances I visited the website puumarket.ee and found indications that the processing of my personal data does not comply with the GDPR. The technical analysis published on gdpru.eu on 28 March 2026 (open methodology, reproducible measurements) documents the following indications: 1) Google reCAPTCHA (+0 ms), Google Fonts (+29 ms), and the Askly chat (+334 ms) fire within the first seconds of the session — before the cookie-script consent banner appears (+9957 ms). Data goes to the USA before any interaction with the banner. 2) The cookie-script consent banner is wired into the code and initiates requests, but all of them return status 0 — it fails to load. GTM and Klaviyo also return status 0. Meanwhile, reCAPTCHA, Google Fonts, and Askly operate normally (status 200) with no consent whatsoever. 3) The privacy policy does not mention Google reCAPTCHA, Google Fonts, Askly, Klaviyo, GTM, or fast.fonts.net as data recipients. Only data categories are listed, with no specific third parties named. 4) Google (USA), Askly (Estonia/USA), Klaviyo (USA), Monotype/fast.fonts.net (USA) — no data-transfer mechanism is stated for any recipient. Full technical documentation is published at: https://gdpru.eu/en/audits/ee-puumarket-ee/ 3. GDPR provisions I ask you to examine GDPR Art. 6(1), Art. 5(1)(a); GDPR Art. 7; GDPR Art. 13(1)(e); GDPR Art. 13(1)(f), Chapter V 4. Request I request that you examine the circumstances described and, if non-compliance is confirmed, apply the measures provided for in Article 58(2) GDPR. 5. Attachments The full evidence base — the HAR file, its SHA-256 checksum and the quotation from the site's privacy policy documenting the stated contradiction — is published and verifiable at the link in point 2 above. Sincerely, [Your name] [contact email] [Country] [Date]
1. Kaebuse ese Esitan kaebuse seoses minu isikuandmete töötlemisega veebisaidil puumarket.ee. 2. Asjaolud Külastasin veebisaiti puumarket.ee ja tuvastasin märke sellest, et minu isikuandmete töötlemine ei vasta isikuandmete kaitse üldmääruse (IKÜM) nõuetele. Tehniline analüüs, mis on avaldatud aadressil gdpru.eu 28.03.2026 (avatud metoodika, korratavad mõõtmised), dokumenteerib järgmist: 1) Google reCAPTCHA (+0 ms), Google Fonts (+29 ms) ja Askly chat (+334 ms) käivitatakse seansi esimeste sekundite jooksul – enne nõusoleku bänneri küpsiseskripti (+9957 ms) ilmumist. Andmed lahkuvad USA-st enne mis tahes suhtlust bänneriga. 2) Küpsise skripti nõusoleku bänner kirjutatakse koodi ja algatab päringud, kuid kõik neist tagastavad oleku 0 - ei laadi. GTM ja Klaviyo on samuti staatusega 0. Kuid reCAPTCHA, Google Fonts ja Askly töötavad normaalselt (status 200) ilma igasuguse nõusolekuta. 3) Privaatsuspoliitika ei maini Google reCAPTCHA, Google Fonts, Askly, Klaviyo, GTM, kiire. fonts.net andmete vastuvõtjatena. Loetletakse ainult andmekategooriad ilma konkreetsete kolmandate isikuteta. 4) Google (USA), Askly (Eesti/USA), Klaviyo (USA), Monotype/fast. fonts.net (USA) – ühelegi saajale ei ole andmeedastusmehhanismi määratud. Täielik tehniline dokumentatsioon on avaldatud aadressil: https://gdpru.eu/en/audits/ee-puumarket-ee/ 3. Sätted, mille järgimist palun kontrollida GDPR artikli 6 lõige 1, artikli 5 lõike 1 punkt a; GDPR artikkel 7; GDPR artikli 13 lõike 1 punkt e; GDPR artikli 13 lõike 1 punkt f, V peatükk 4. Nõue Palun kontrollida kirjeldatud asjaolusid ja mittevastavuse kinnitamisel kohaldada IKÜM artikli 58 lõikes 2 ette nähtud meetmeid. 5. Lisad Täielik tõendusmaterjal — HAR-fail, kontrollsumma SHA-256 ning veebisaidi privaatsuspoliitika tsitaat, mis dokumenteerib nimetatud vastuolu — on avaldatud ja kontrollitav punktis 2 viidatud lingil. Lugupidamisega, [Teie nimi] [kontakt-e-post] [Riik] [Kuupäev]