Policy changed — see what exactly · 2026-09-17 →
A commercial site with 1,605 requests per session. Google Analytics and Microsoft Clarity fire before consent. After clicking 'Allow,' 44 advertising domains activate simultaneously — a real-time RTB auction. There is no 'Reject All' button.
Request timeline
Declared versus actual
Transfer timings
Data to the USA before the banner
Session recording, data to the USA
16 requests. ByteDance, China
11 requests. Meta, USA
116 requests. USA
8 requests. USA
257 requests — the absolute leader
156 requests. Adobe DMP, USA
78 requests. Index Exchange, USA
39 requests. Advertising-profile synchronization
Detected trackers
Show data recipients (19)
- Google Analytics
- Microsoft Clarity
- TikTok / ByteDance
- Facebook / Meta
- Criteo
- Adobe DMP / Demdex
- Index Exchange (Casale Media)
- ID5
- BidSwitch
- PubMatic
- Taboola
- Outbrain
- Teads
- 3lift
- Yieldlab
- SmartAdServer
- Media.net
Indicators of GDPR non-compliance
- GDPR Art. 7The consent banner does not offer an equivalent 'Reject All' button — only 'Allow selected' and 'Allow all' are available, with no way to decline in one click. A deliberate dark pattern.
- GDPR Art. 6(1), Art. 5(1)(a)Google Analytics fires 5 seconds after the site opens, Microsoft Clarity — after 11 seconds. Both before any interaction with the consent banner.
- GDPR Art. 13(1)(e)More than 20 vendors (Microsoft Clarity, Adobe DMP/Demdex, ID5, BidSwitch, PubMatic, Casale Media, Outbrain, Taboola, Teads, 3lift, SmartAdServer, Media.net, Yieldlab, and others) are absent from the privacy policy.
- GDPR Art. 13(1)(f), Chapter VNo data-transfer mechanism to the USA and China is stated for any recipient.
- GDPR Chapter VData transfer to China (TikTok/ByteDance) with no adequate safeguards stated. Ireland's DPC officially confirmed a TikTok GDPR violation in 2025.
Context
Euronics is one of the largest electronics retail chains in Estonia, part of an international European group. The site serves retail customers: a product catalog, shopping cart, and order checkout. 1,605 requests were recorded in a single session browsing several products.
The consent banner — a dark pattern
The site has a consent banner, but there is no “Reject All” button. Two options are offered: “Allow selected” and “Allow all.” Declining in a single click is not possible — the user must open the settings and manually uncheck each box individually. Under GDPR Art. 7, withdrawing consent must be as easy as giving it: one click to accept, one click to decline. This is not a technical oversight, but deliberate design.
What happens before consent
The banner appears with a delay. By that point, two American services have already received visit data:
Google Analytics fires 5 seconds after the site opens — before any interaction with the banner. Data goes to the USA.
Microsoft Clarity (+11 sec) — Microsoft’s session-recording service. Records every mouse movement, every click, every scroll. Data is transmitted to the USA. Also before consent.
What happens after consent
Within the first 12 seconds after clicking “Allow,” 44 advertising domains fire simultaneously.
TikTok (analytics.tiktok.com, +250.5 sec) — 16 requests. ByteDance. Data transfer to China. Ireland’s DPC officially confirmed a TikTok GDPR violation in 2025.
Facebook/Meta (connect.facebook.net, +250.6 sec) — 11 requests. USA.
Pinterest (ct.pinterest.com, +250.6 sec) — 116 requests. The second-most active tracker. USA.
Reddit (alb.reddit.com, +250.6 sec) — 8 requests. USA.
Criteo (gum.criteo.com, sslwidget.criteo.com, ag.gbc.criteo.com, +250.6 sec) — 257 requests, the absolute leader. A French company, international advertising infrastructure.
Adobe DMP / Demdex (dpm.demdex.net, +261 sec) — 156 requests. Adobe’s data-management platform. USA.
Index Exchange / Casale Media (r.casalemedia.com, +261 sec) — 78 requests. Canada/USA.
ID5 (id5-sync.com, +261 sec) — 39 requests. A shared advertising identifier: synchronizes the user’s profile across all advertising networks.
Following immediately, simultaneously: BidSwitch, PubMatic, Taboola, Outbrain, Teads, 3lift, Yieldlab, SmartAdServer, Media.net — all fire within the same second. This is an RTB auction: user data is sold to advertising buyers in real time.
Declaration versus fact
The privacy policy lists: Facebook, Google, Zendesk, Vimeo, TikTok, Criteo, Pinterest, Reddit.
Not mentioned: Microsoft Clarity, Adobe DMP/Demdex, ID5, BidSwitch, PubMatic, Casale Media, Outbrain, Taboola, Teads, 3lift, SmartAdServer, Media.net, Yieldlab — and a number of others. More than 20 actual data recipients are absent from the policy. An indicator of non-compliance with Art. 13(1)(e): a data subject must know all recipients of their data. No transfer mechanism to the USA or China is stated for any of them — a violation of Art. 13(1)(f) and Chapter V.
Conclusion
This is not an exception. This is the standard picture for an average online store in Estonia: a dark pattern in the banner, trackers before consent, an RTB auction afterward, and half the vendors undeclared. 1,605 requests per session — a number that speaks for itself.
How to verify: download the file and compute its checksum — sha256sum file.har (Linux, macOS) or certutil -hashfile file.har SHA256 (Windows); it must match the one shown. The conclusions apply to the scope of this measurement — see the limitations of the method.
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RIA DigiDoc — phone · Smart-ID / Mobile-ID
Send this letter directly to the company first — before contacting the regulator it has the right to respond (GDPR Art. 12(3) — 30 days).
Тема: Запрос доступа к персональным данным (ст. 15 GDPR) — euronics.ee Кому: [укажите адрес компании — DPO / поддержка / юридический отдел] От: [Ваше имя], [контактный email] Прошу предоставить доступ к моим персональным данным, обрабатываемым в связи с использованием сайта euronics.ee. 1. Категории данных и цели обработки (ст. 15(1)(a)-(c)) На основании независимого технического анализа сайта прошу подтвердить и подробно раскрыть следующие категории обработки: 1) Баннер согласия не предоставляет равнозначной кнопки «Отклонить всё» — есть «Разрешить выбранные» и «Разрешить все», но отказать одним кликом невозможно. Намеренный тёмный паттерн. 2) Google Analytics запускается через +5 сек после открытия сайта, Microsoft Clarity — через +11 сек. Оба до любого взаимодействия с баннером согласия. 3) Более 20 вендоров (Microsoft Clarity, Adobe DMP/Demdex, ID5, BidSwitch, PubMatic, Casale Media, Outbrain, Taboola, Teads, 3lift, SmartAdServer, Media.net, Yieldlab и другие) отсутствуют в политике конфиденциальности. 4) Механизм передачи данных в США и Китай не указан для каждого получателя. 5) Передача данных в Китай (TikTok/ByteDance) без указания адекватных гарантий. Ирландская DPC официально подтвердила нарушение GDPR TikTok в 2025 году. 2. Получатели, сроки хранения и передача за пределы ЕЭЗ (ст. 15(1)(c)-(d), 46) Прошу также указать полный список третьих лиц-получателей, применимые сроки хранения по каждой категории и правовые основания передачи данных за пределы ЕЭЗ, если таковая происходит. Полный технический разбор с доказательствами (сохранённый сетевой журнал, контрольная сумма SHA-256) опубликован по адресу: https://gdpru.eu/en/audits/ee-euronics-ee/ 3. Автоматизированная обработка и профилирование (ст. 15(1)(h)) Прошу сообщить, применяется ли в отношении меня автоматизированное принятие решений или профилирование, и если да — раскрыть логику такой обработки. С уважением, [Ваше имя] [контактный email] [Страна] [Дата]
Subject: Data access request (GDPR Art. 15) — euronics.ee To: [insert the company's address — DPO / support / legal department] From: [Your name], [contact email] I request access to my personal data processed in connection with the website euronics.ee. 1. Categories of data and purposes of processing (Art. 15(1)(a)-(c)) Based on an independent technical analysis of the site, I request confirmation and detailed disclosure of the following categories of processing: 1) The consent banner does not offer an equivalent 'Reject All' button — only 'Allow selected' and 'Allow all' are available, with no way to decline in one click. A deliberate dark pattern. 2) Google Analytics fires 5 seconds after the site opens, Microsoft Clarity — after 11 seconds. Both before any interaction with the consent banner. 3) More than 20 vendors (Microsoft Clarity, Adobe DMP/Demdex, ID5, BidSwitch, PubMatic, Casale Media, Outbrain, Taboola, Teads, 3lift, SmartAdServer, Media.net, Yieldlab, and others) are absent from the privacy policy. 4) No data-transfer mechanism to the USA and China is stated for any recipient. 5) Data transfer to China (TikTok/ByteDance) with no adequate safeguards stated. Ireland's DPC officially confirmed a TikTok GDPR violation in 2025. 2. Recipients, retention periods, and transfers outside the EEA (Art. 15(1)(c)-(d), 46) I also request the full list of third-party recipients, the applicable retention period for each category, and the legal basis for any transfer of data outside the EEA. The full technical audit with evidence (saved network log, SHA-256 checksum) is published at: https://gdpru.eu/en/audits/ee-euronics-ee/ 3. Automated processing and profiling (Art. 15(1)(h)) Please state whether I am subject to automated decision-making or profiling, and if so, disclose the logic involved. Sincerely, [Your name] [contact email] [Country] [Date]
Teema: Isikuandmetele juurdepääsu taotlus (IKÜM art 15) — euronics.ee Kellele: [märkige ettevõtte aadress — DPO / tugi / juriidiline osakond] Kellelt: [Teie nimi], [kontakt-e-post] Palun anda mulle juurdepääs minu isikuandmetele, mida töödeldakse seoses veebisaidi euronics.ee kasutamisega. 1. Andmekategooriad ja töötlemise eesmärgid (IKÜM art 15(1)(a)-(c)) Sõltumatu tehnilise analüüsi põhjal palun kinnitada ja üksikasjalikult avaldada järgmised töötlemiskategooriad: 1) Nõusolekuriba ei pakuta võrdväärset nuppu „Lükka kõik tagasi“ — on olemas „Luba valitud“ ja „Luba kõik“, kuid ühe klikiga keeldumine ei ole võimalik. Tahtlik tume muster (dark pattern). 2) Google Analytics käivitub +5 sekundit pärast lehe avamist, Microsoft Clarity — +11 sekundit. Mõlemad enne kasutaja suhtlust nõusolekuribaga. 3) Rohkem kui 20 teenusepakkujat (Microsoft Clarity, Adobe DMP/Demdex, ID5, BidSwitch, PubMatic, Casale Media, Outbrain, Taboola, Teads, 3lift, SmartAdServer, Media.net, Yieldlab ja teised) puuduvad privaatsuspoliitikast. 4) Andmete edastamise mehhanism USA-sse ja Hiinasse ei ole iga vastuvõtja kohta märgitud. 5) Andmete edastamine Hiinasse (TikTok/ByteDance) sobivate kaitsemeetmeteta. Iiri DPC kinnitas ametlikult TikToki GDPR rikkumist 2025. aastal. 2. Vastuvõtjad, säilitustähtajad ja edastamine väljapoole EMP-d (IKÜM art 15(1)(c)-(d), 46) Palun samuti esitada täielik loetelu kolmandatest isikutest vastuvõtjatest, iga kategooria puhul kohaldatavad säilitustähtajad ning andmete EMP-välisele edastamisele kohaldatav õiguslik alus, kui selline edastamine toimub. Täielik tehniline analüüs koos tõenditega (salvestatud võrgulogi, SHA-256 kontrollsumma) on avaldatud aadressil: https://gdpru.eu/en/audits/ee-euronics-ee/ 3. Automatiseeritud töötlemine ja profiilianalüüs (IKÜM art 15(1)(h)) Palun teatada, kas minu suhtes kohaldatakse automatiseeritud otsuste tegemist või profiilianalüüsi, ning kui jah, siis avaldada selle loogika. Lugupidamisega, [Teie nimi] [kontakt-e-post] [Riik] [Kuupäev]
RIA DigiDoc — phone · Smart-ID / Mobile-ID
Where to file: Estonian Data Protection Inspectorate (AKI) — write to info@aki.ee
Important: AKI only handles submissions in Estonian. Translate the letter before sending.
The regulator reviews complaints in its national language. There is an officially translated template from the European Data Protection Board (EDPB) — you can use it instead of or alongside this letter: Official EDPB complaint form (PDF, your language)
Тема: Жалоба на обработку персональных данных — euronics.ee 1. Предмет жалобы Я подаю жалобу в отношении обработки моих персональных данных сайтом euronics.ee. 2. Обстоятельства Я посетил сайт euronics.ee и обнаружил признаки несоответствия обработки моих персональных данных требованиям GDPR. Технический разбор, опубликованный на gdpru.eu 05.04.2026 (открытая методология, воспроизводимые измерения), документирует следующие признаки: 1) Баннер согласия не предоставляет равнозначной кнопки «Отклонить всё» — есть «Разрешить выбранные» и «Разрешить все», но отказать одним кликом невозможно. Намеренный тёмный паттерн. 2) Google Analytics запускается через +5 сек после открытия сайта, Microsoft Clarity — через +11 сек. Оба до любого взаимодействия с баннером согласия. 3) Более 20 вендоров (Microsoft Clarity, Adobe DMP/Demdex, ID5, BidSwitch, PubMatic, Casale Media, Outbrain, Taboola, Teads, 3lift, SmartAdServer, Media.net, Yieldlab и другие) отсутствуют в политике конфиденциальности. 4) Механизм передачи данных в США и Китай не указан для каждого получателя. 5) Передача данных в Китай (TikTok/ByteDance) без указания адекватных гарантий. Ирландская DPC официально подтвердила нарушение GDPR TikTok в 2025 году. Полная техническая документация опубликована по адресу: https://gdpru.eu/en/audits/ee-euronics-ee/ 3. Положения GDPR, соблюдение которых прошу проверить GDPR Art. 7; GDPR Art. 6(1), Art. 5(1)(a); GDPR Art. 13(1)(e); GDPR Art. 13(1)(f), Chapter V; GDPR Chapter V 4. Требование Прошу проверить изложенные обстоятельства и, если несоответствие подтвердится, принять меры, предусмотренные статьёй 58(2) GDPR. 5. Приложения Полная доказательная база — HAR-файл, контрольная сумма SHA-256 и цитата из политики конфиденциальности сайта, документирующая указанное противоречие — опубликована и проверяема по ссылке в пункте 2 выше. С уважением, [Ваше имя] [контактный email] [Страна] [Дата]
Subject: Complaint regarding personal data processing — euronics.ee 1. Subject of the complaint I am filing a complaint regarding the processing of my personal data by the website euronics.ee. 2. Circumstances I visited the website euronics.ee and found indications that the processing of my personal data does not comply with the GDPR. The technical analysis published on gdpru.eu on 5 April 2026 (open methodology, reproducible measurements) documents the following indications: 1) The consent banner does not offer an equivalent 'Reject All' button — only 'Allow selected' and 'Allow all' are available, with no way to decline in one click. A deliberate dark pattern. 2) Google Analytics fires 5 seconds after the site opens, Microsoft Clarity — after 11 seconds. Both before any interaction with the consent banner. 3) More than 20 vendors (Microsoft Clarity, Adobe DMP/Demdex, ID5, BidSwitch, PubMatic, Casale Media, Outbrain, Taboola, Teads, 3lift, SmartAdServer, Media.net, Yieldlab, and others) are absent from the privacy policy. 4) No data-transfer mechanism to the USA and China is stated for any recipient. 5) Data transfer to China (TikTok/ByteDance) with no adequate safeguards stated. Ireland's DPC officially confirmed a TikTok GDPR violation in 2025. Full technical documentation is published at: https://gdpru.eu/en/audits/ee-euronics-ee/ 3. GDPR provisions I ask you to examine GDPR Art. 7; GDPR Art. 6(1), Art. 5(1)(a); GDPR Art. 13(1)(e); GDPR Art. 13(1)(f), Chapter V; GDPR Chapter V 4. Request I request that you examine the circumstances described and, if non-compliance is confirmed, apply the measures provided for in Article 58(2) GDPR. 5. Attachments The full evidence base — the HAR file, its SHA-256 checksum and the quotation from the site's privacy policy documenting the stated contradiction — is published and verifiable at the link in point 2 above. Sincerely, [Your name] [contact email] [Country] [Date]
1. Kaebuse ese Esitan kaebuse seoses minu isikuandmete töötlemisega veebisaidil euronics.ee. 2. Asjaolud Külastasin veebisaiti euronics.ee ja tuvastasin märke sellest, et minu isikuandmete töötlemine ei vasta isikuandmete kaitse üldmääruse (IKÜM) nõuetele. Tehniline analüüs, mis on avaldatud aadressil gdpru.eu 05.04.2026 (avatud metoodika, korratavad mõõtmised), dokumenteerib järgmist: 1) Nõusolekuriba ei pakuta võrdväärset nuppu „Lükka kõik tagasi“ — on olemas „Luba valitud“ ja „Luba kõik“, kuid ühe klikiga keeldumine ei ole võimalik. Tahtlik tume muster (dark pattern). 2) Google Analytics käivitub +5 sekundit pärast lehe avamist, Microsoft Clarity — +11 sekundit. Mõlemad enne kasutaja suhtlust nõusolekuribaga. 3) Rohkem kui 20 teenusepakkujat (Microsoft Clarity, Adobe DMP/Demdex, ID5, BidSwitch, PubMatic, Casale Media, Outbrain, Taboola, Teads, 3lift, SmartAdServer, Media.net, Yieldlab ja teised) puuduvad privaatsuspoliitikast. 4) Andmete edastamise mehhanism USA-sse ja Hiinasse ei ole iga vastuvõtja kohta märgitud. 5) Andmete edastamine Hiinasse (TikTok/ByteDance) sobivate kaitsemeetmeteta. Iiri DPC kinnitas ametlikult TikToki GDPR rikkumist 2025. aastal. Täielik tehniline dokumentatsioon on avaldatud aadressil: https://gdpru.eu/en/audits/ee-euronics-ee/ 3. Sätted, mille järgimist palun kontrollida IKÜM art 7; IKÜM art 6 lg 1, art 5 lg 1 punkt a; IKÜM art 13 lg 1 punkt e; IKÜM art 13 lg 1 punkt f, V peatükk; IKÜM V peatükk 4. Nõue Palun kontrollida kirjeldatud asjaolusid ja mittevastavuse kinnitamisel kohaldada IKÜM artikli 58 lõikes 2 ette nähtud meetmeid. 5. Lisad Täielik tõendusmaterjal — HAR-fail, kontrollsumma SHA-256 ning veebisaidi privaatsuspoliitika tsitaat, mis dokumenteerib nimetatud vastuolu — on avaldatud ja kontrollitav punktis 2 viidatud lingil. Lugupidamisega, [Teie nimi] [kontakt-e-post] [Riik] [Kuupäev]