aboutyou.ee
Policy changed — see what exactly · 2026-07-31 →
A German online retailer — the Russian-language version for Estonia. Usercentrics loads correctly and beats most trackers. One exception: the proprietary tracking API t2.aboutyou.com starts at the same time as the banner — before it actually appears.
Request timeline
Declared versus actual
Transfer timings
Tracking lib.js, simultaneous with Usercentrics
Usercentrics loader — starts loading
Usercentrics fully loaded
rive.wasm CDN. USA
A/B testing events. USA
Detected trackers
- Optimizely (logx.optimizely.com)
- unpkg.com CDN (rive.wasm)
- t2.aboutyou.com (tracking API)
Indicators of GDPR non-compliance
- GDPR Art. 6(1), Art. 5(1)(a)t2.aboutyou.com (a tracking API) loads at the same time as Usercentrics, at +129 ms — before the banner has rendered and the user could see it. Optimizely (+3043 ms) activates after Usercentrics has loaded, but its consent mechanism is not evident from the HAR.
- GDPR Art. 13(1)(e), Art. 13(1)(f)Optimizely (USA) and the unpkg.com CDN are not mentioned in the privacy policy as data recipients. No data-transfer mechanism for Optimizely to the USA is stated.
Context
ru.aboutyou.ee is the Russian-language version of the Estonian ABOUT YOU store, a subsidiary of Otto Group (Hamburg). The audit was conducted on the Russian-language version of the site (ru.aboutyou.ee/vash-magazin) — a separate localization for Estonia’s Russian-speaking residents. HAR: 177 requests, 13 domains.
What is done correctly
ABOUT YOU has built an architecture substantially better than most retailers in the series. Usercentrics loads at +129 ms — among the very first requests. The GDPR configuration loads in Russian (/ru/GDPR/). Most trackers activate only after Usercentrics has loaded. Proprietary infrastructure (assets.aboutstatic.com, cdn.aboutstatic.com, tadarida-web.aboutyou.com) — no Google CDN, no Cloudflare for media content. Zero Set-Cookie responses.
t2.aboutyou.com — a borderline case
At +129 ms, both the Usercentrics loader and t2.aboutyou.com/tapi/basic-js/lib.js — ABOUT YOU’s own tracking API — fire simultaneously. Technically they start within the same millisecond, but the Usercentrics banner only rendered and became visible to the user roughly 1.5–2 seconds later. This means ABOUT YOU’s own tracker initialized before the user could physically see the banner and interact with it.
Optimizely and unpkg — undisclosed recipients
Optimizely (logx.optimizely.com, +3043 ms) is the A/B testing platform of the American company Optimizely Inc. It activates after Usercentrics has loaded, which is technically better — but Optimizely is not mentioned as a data recipient in ABOUT YOU’s Estonian privacy policy.
unpkg.com (+2898 ms) is a public npm-package CDN. It loads @rive-app/canvas@2.34.1/rive.wasm — an animation library. The IP address goes to Cloudflare (USA). Using a public CDN instead of self-hosting the library is a lapse against an otherwise fairly careful architecture.
Comparison with Zalando
Both sites use Usercentrics. Zalando loads GTM 1.5 seconds before the banner. ABOUT YOU loads Usercentrics among its very first requests and keeps most trackers behind the consent barrier. Architecturally, ABOUT YOU is closer to a correct implementation — with the caveat of t2.aboutyou.com and Optimizely.
Conclusion
ABOUT YOU demonstrates one of the best approaches to consent among the commercial sites in this series: Usercentrics starts immediately, most trackers sit behind the barrier, and infrastructure is proprietary. Two undisclosed recipients (Optimizely, unpkg.com) and the borderline case with t2.aboutyou.com are points to fix, not a systemic problem.
How to verify: download the file and compute its checksum — sha256sum file.har (Linux, macOS) or certutil -hashfile file.har SHA256 (Windows); it must match the one shown. The conclusions apply to the scope of this measurement — see the limitations of the method.
58ece84f05e319c5e61e99c20a2fdd64cb35cb77d957bdcc849d331d4ef0b328Want a response from the company about this audit? → Open the tool
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Send this letter directly to the company first — before contacting the regulator it has the right to respond (GDPR Art. 12(3) — 30 days).
Тема: Запрос доступа к персональным данным (ст. 15 GDPR) — aboutyou.ee Кому: [укажите адрес компании — DPO / поддержка / юридический отдел] От: [Ваше имя], [контактный email] Прошу предоставить доступ к моим персональным данным, обрабатываемым в связи с использованием сайта aboutyou.ee. 1. Категории данных и цели обработки (ст. 15(1)(a)-(c)) На основании независимого технического анализа сайта прошу подтвердить и подробно раскрыть следующие категории обработки: 1) t2.aboutyou.com (tracking API) загружается одновременно с Usercentrics на +129 мс — до того как баннер отрендерился и пользователь мог его видеть. Optimizely (+3043 мс) активируется после загрузки Usercentrics, но механизм согласия для него не очевиден из HAR. 2) Optimizely (США) и unpkg.com CDN не упомянуты в политике конфиденциальности как получатели данных. Механизм передачи данных в США для Optimizely не указан. 2. Получатели, сроки хранения и передача за пределы ЕЭЗ (ст. 15(1)(c)-(d), 46) Прошу также указать полный список третьих лиц-получателей, применимые сроки хранения по каждой категории и правовые основания передачи данных за пределы ЕЭЗ, если таковая происходит. Полный технический разбор с доказательствами (сохранённый сетевой журнал, контрольная сумма SHA-256) опубликован по адресу: https://gdpru.eu/en/audits/ee-aboutyou-ee/ 3. Автоматизированная обработка и профилирование (ст. 15(1)(h)) Прошу сообщить, применяется ли в отношении меня автоматизированное принятие решений или профилирование, и если да — раскрыть логику такой обработки. С уважением, [Ваше имя] [контактный email] [Страна] [Дата]
Subject: Data access request (GDPR Art. 15) — aboutyou.ee To: [insert the company's address — DPO / support / legal department] From: [Your name], [contact email] I request access to my personal data processed in connection with the website aboutyou.ee. 1. Categories of data and purposes of processing (Art. 15(1)(a)-(c)) Based on an independent technical analysis of the site, I request confirmation and detailed disclosure of the following categories of processing: 1) t2.aboutyou.com (a tracking API) loads at the same time as Usercentrics, at +129 ms — before the banner has rendered and the user could see it. Optimizely (+3043 ms) activates after Usercentrics has loaded, but its consent mechanism is not evident from the HAR. 2) Optimizely (USA) and the unpkg.com CDN are not mentioned in the privacy policy as data recipients. No data-transfer mechanism for Optimizely to the USA is stated. 2. Recipients, retention periods, and transfers outside the EEA (Art. 15(1)(c)-(d), 46) I also request the full list of third-party recipients, the applicable retention period for each category, and the legal basis for any transfer of data outside the EEA. The full technical audit with evidence (saved network log, SHA-256 checksum) is published at: https://gdpru.eu/en/audits/ee-aboutyou-ee/ 3. Automated processing and profiling (Art. 15(1)(h)) Please state whether I am subject to automated decision-making or profiling, and if so, disclose the logic involved. Sincerely, [Your name] [contact email] [Country] [Date]
Teema: Isikuandmetele juurdepääsu taotlus (IKÜM art 15) — aboutyou.ee Kellele: [märkige ettevõtte aadress — DPO / tugi / juriidiline osakond] Kellelt: [Teie nimi], [kontakt-e-post] Palun anda mulle juurdepääs minu isikuandmetele, mida töödeldakse seoses veebisaidi aboutyou.ee kasutamisega. 1. Andmekategooriad ja töötlemise eesmärgid (IKÜM art 15(1)(a)-(c)) Sõltumatu tehnilise analüüsi põhjal palun kinnitada ja üksikasjalikult avaldada järgmised töötlemiskategooriad: 1) aboutyou.com (jälgiv API) laadib +129 ms-l samaaegselt Usercentricsiga – enne, kui bänner renderdatakse ja kasutaja seda näeb. Optimizely (+3043 ms) aktiveeritakse pärast kasutajakeskuste allalaadimist, kuid selle nõusoleku mehhanism ei ole HAR-ist ilmne. 2) Optimizely (USA) ja unpkg.com CDN-e ei mainita privaatsuspoliitikas andmete saajatena. Optimizely USA andmeedastusmehhanism ei ole täpsustatud. 2. Vastuvõtjad, säilitustähtajad ja edastamine väljapoole EMP-d (IKÜM art 15(1)(c)-(d), 46) Palun samuti esitada täielik loetelu kolmandatest isikutest vastuvõtjatest, iga kategooria puhul kohaldatavad säilitustähtajad ning andmete EMP-välisele edastamisele kohaldatav õiguslik alus, kui selline edastamine toimub. Täielik tehniline analüüs koos tõenditega (salvestatud võrgulogi, SHA-256 kontrollsumma) on avaldatud aadressil: https://gdpru.eu/en/audits/ee-aboutyou-ee/ 3. Automatiseeritud töötlemine ja profiilianalüüs (IKÜM art 15(1)(h)) Palun teatada, kas minu suhtes kohaldatakse automatiseeritud otsuste tegemist või profiilianalüüsi, ning kui jah, siis avaldada selle loogika. Lugupidamisega, [Teie nimi] [kontakt-e-post] [Riik] [Kuupäev]
RIA DigiDoc — phone · Smart-ID / Mobile-ID
Where to file: Estonian Data Protection Inspectorate (AKI) — write to info@aki.ee
Important: AKI only handles submissions in Estonian. Translate the letter before sending.
The regulator reviews complaints in its national language. There is an officially translated template from the European Data Protection Board (EDPB) — you can use it instead of or alongside this letter: Official EDPB complaint form (PDF, your language)
Тема: Жалоба на обработку персональных данных — aboutyou.ee 1. Предмет жалобы Я подаю жалобу в отношении обработки моих персональных данных сайтом aboutyou.ee. 2. Обстоятельства Я посетил сайт aboutyou.ee и обнаружил признаки несоответствия обработки моих персональных данных требованиям GDPR. Технический разбор, опубликованный на gdpru.eu 06.06.2026 (открытая методология, воспроизводимые измерения), документирует следующие признаки: 1) t2.aboutyou.com (tracking API) загружается одновременно с Usercentrics на +129 мс — до того как баннер отрендерился и пользователь мог его видеть. Optimizely (+3043 мс) активируется после загрузки Usercentrics, но механизм согласия для него не очевиден из HAR. 2) Optimizely (США) и unpkg.com CDN не упомянуты в политике конфиденциальности как получатели данных. Механизм передачи данных в США для Optimizely не указан. Полная техническая документация опубликована по адресу: https://gdpru.eu/en/audits/ee-aboutyou-ee/ 3. Положения GDPR, соблюдение которых прошу проверить GDPR Art. 6(1), Art. 5(1)(a); GDPR Art. 13(1)(e), Art. 13(1)(f) 4. Требование Прошу проверить изложенные обстоятельства и, если несоответствие подтвердится, принять меры, предусмотренные статьёй 58(2) GDPR. 5. Приложения Полная доказательная база — HAR-файл, контрольная сумма SHA-256 и цитата из политики конфиденциальности сайта, документирующая указанное противоречие — опубликована и проверяема по ссылке в пункте 2 выше. С уважением, [Ваше имя] [контактный email] [Страна] [Дата]
Subject: Complaint regarding personal data processing — aboutyou.ee 1. Subject of the complaint I am filing a complaint regarding the processing of my personal data by the website aboutyou.ee. 2. Circumstances I visited the website aboutyou.ee and found indications that the processing of my personal data does not comply with the GDPR. The technical analysis published on gdpru.eu on 6 June 2026 (open methodology, reproducible measurements) documents the following indications: 1) t2.aboutyou.com (a tracking API) loads at the same time as Usercentrics, at +129 ms — before the banner has rendered and the user could see it. Optimizely (+3043 ms) activates after Usercentrics has loaded, but its consent mechanism is not evident from the HAR. 2) Optimizely (USA) and the unpkg.com CDN are not mentioned in the privacy policy as data recipients. No data-transfer mechanism for Optimizely to the USA is stated. Full technical documentation is published at: https://gdpru.eu/en/audits/ee-aboutyou-ee/ 3. GDPR provisions I ask you to examine GDPR Art. 6(1), Art. 5(1)(a); GDPR Art. 13(1)(e), Art. 13(1)(f) 4. Request I request that you examine the circumstances described and, if non-compliance is confirmed, apply the measures provided for in Article 58(2) GDPR. 5. Attachments The full evidence base — the HAR file, its SHA-256 checksum and the quotation from the site's privacy policy documenting the stated contradiction — is published and verifiable at the link in point 2 above. Sincerely, [Your name] [contact email] [Country] [Date]
1. Kaebuse ese Esitan kaebuse seoses minu isikuandmete töötlemisega veebisaidil aboutyou.ee. 2. Asjaolud Külastasin veebisaiti aboutyou.ee ja tuvastasin märke sellest, et minu isikuandmete töötlemine ei vasta isikuandmete kaitse üldmääruse (IKÜM) nõuetele. Tehniline analüüs, mis on avaldatud aadressil gdpru.eu 06.06.2026 (avatud metoodika, korratavad mõõtmised), dokumenteerib järgmist: 1) aboutyou.com (jälgiv API) laadib +129 ms-l samaaegselt Usercentricsiga – enne, kui bänner renderdatakse ja kasutaja seda näeb. Optimizely (+3043 ms) aktiveeritakse pärast kasutajakeskuste allalaadimist, kuid selle nõusoleku mehhanism ei ole HAR-ist ilmne. 2) Optimizely (USA) ja unpkg.com CDN-e ei mainita privaatsuspoliitikas andmete saajatena. Optimizely USA andmeedastusmehhanism ei ole täpsustatud. Täielik tehniline dokumentatsioon on avaldatud aadressil: https://gdpru.eu/en/audits/ee-aboutyou-ee/ 3. Sätted, mille järgimist palun kontrollida GDPR artikli 6 lõige 1, artikli 5 lõike 1 punkt a; GDPR artikli 13 lõike 1 punkt e, artikli 13 lõike 1 punkt f 4. Nõue Palun kontrollida kirjeldatud asjaolusid ja mittevastavuse kinnitamisel kohaldada IKÜM artikli 58 lõikes 2 ette nähtud meetmeid. 5. Lisad Täielik tõendusmaterjal — HAR-fail, kontrollsumma SHA-256 ning veebisaidi privaatsuspoliitika tsitaat, mis dokumenteerib nimetatud vastuolu — on avaldatud ja kontrollitav punktis 2 viidatud lingil. Lugupidamisega, [Teie nimi] [kontakt-e-post] [Riik] [Kuupäev]