Technical audit · 06.06.2026

boozt.com

Scandinavian online fashion retailer — Denmark, listed on Nasdaq Stockholm

Scandinavian retailer with 23 external domains. The privacy-center banner loads at +1053 ms, but isstarsbuilding.com and Trustpilot fire at +1024 and +1029 ms — fractions of a second earlier. Microsoft Clarity collects session data throughout all 137 seconds of the recording.

Request timeline

+1024 ms · before banner
isstarsbuilding.com (ObservePoint/Stardust) — tag audit platform, transmits visit data. 29 ms before the banner.
+1029 ms · before banner
Trustpilot (widget.trustpilot.com) — review widget. 24 ms before the banner.
+1053 ms · banner
privacy-center.org — banner begins loading. Full load takes ~1 second.
+1059 ms · before visible
VWO (Visual Website Optimizer) — A/B testing. 6 ms after the banner starts loading.
+1658 ms
Avo Inspector (cdn.avo.app) — analytics event inspector. USA.
+1660 ms
GTM (GTM-TR48) — loads after the banner.
+1720 ms
DialogIntelligens AI chat (dialogintelligens.dk) — Danish chat service.
+3187 ms
Microsoft Bing Ads (bat.bing.com) — conversion pixel. USA.
+3476 ms
raw.githubusercontent.com — images for the DialogIntelligens chat widget.
+3811 ms
Microsoft Clarity (clarity.ms) — session recording. 9 collect requests over 137 seconds.

Declared versus actual

✓ Microsoft (Bing Ads, Clarity) — mentioned in the policy — declared
✓ Google (GTM) — mentioned — declared
✓ Trustpilot — mentioned — declared
+ ObservePoint / isstarsbuilding.com — not declared
+ Visual Website Optimizer (VWO) — not declared
+ Avo Inspector (cdn.avo.app) — not declared
+ DialogIntelligens (dialogintelligens.dk) — not declared
+ raw.githubusercontent.com — not declared

Transfer timings

+1024 ms isstarsbuilding.com

ObservePoint tracker. 29 ms before the banner.

+1029 ms widget.trustpilot.com

Trustpilot widget.

+1053 ms sdk.privacy-center.org

Banner begins loading.

+1059 ms dev.visualwebsiteoptimizer.com

VWO A/B testing.

+3811 ms clarity.ms

Microsoft Clarity session recording.

+3815 ms bat.bing.net

Bing Ads conversion tracking.

Detected trackers

Indicators of GDPR non-compliance

Context

Boozt A/S is a Scandinavian online retailer of fashion and beauty products, headquartered in Copenhagen and listed on Nasdaq Stockholm. boozt.com/ee/et is the Estonian version. The privacy policy is detailed, written in English, and includes sections on cookies and advertising. HAR: 128 requests, 23 domains. Session duration: over 2 minutes.

The banner vs. trackers race — 29 milliseconds

isstarsbuilding.com fires at +1024 ms. Trustpilot at +1029 ms. The privacy-center banner begins loading at +1053 ms. The gap is 29 and 24 milliseconds respectively. VWO fires at +1059 ms — 6 ms after the banner starts loading, but before it is actually visible on screen (the banner takes ~1 second to fully load).

Technically this is a borderline case — not a clear preload firing seconds ahead of the banner as seen elsewhere in the series. But the principle of privacy by default requires that trackers do not initialise before confirmed consent. 29 milliseconds is not a coincidence; it is the order in which scripts are loaded.

isstarsbuilding.com — what it is

euob.isstarsbuilding.com and obseu.isstarsbuilding.com are domains belonging to the ObservePoint platform (formerly Stardust). This is a tag audit tool: it monitors which tags and pixels fire on a site and collects data on analytics quality. The irony is that a tool designed to audit trackers is itself a tracker — and fires before consent.

Microsoft Clarity — recording throughout the session

Microsoft Clarity activates at +3811 ms. The HAR records 9 collect requests over 137 seconds of the session — at +4402, +6304, +11781, +16088, +25153, +54218, +81090, +122183, and +137494 ms. Clarity records mouse movements, clicks, and scrolls throughout the entire visit. Microsoft is mentioned in the policy — but this level of session recording requires explicit opt-in.

DialogIntelligens and the GitHub CDN

DialogIntelligens is a Danish AI chat service. It loads images for its chat widget directly from raw.githubusercontent.com — GitHub’s public CDN. Every user’s IP is sent to GitHub/Microsoft when the chat opens. This is an architectural oversight: images should be hosted on the site’s own CDN.

Sentry EU — the right choice

Like IIZI and Zalando, Boozt uses the EU instance of Sentry (ingest.de.sentry.io). A 429 status (rate limit) confirms Sentry is in active use. Error data stays within the EU.

Conclusion

Boozt has a detailed privacy policy and a consent banner. But isstarsbuilding.com, Trustpilot, and VWO outpace the banner by milliseconds — the script loading order does not comply with the consent-before-processing principle. Microsoft Clarity records the session for two minutes. Four services (ObservePoint, VWO, Avo, DialogIntelligens) are not mentioned in the policy. 23 external domains is a significant footprint for a retailer that claims to take data seriously.

Evidence

How to verify: download the file and compute its checksum — sha256sum file.har (Linux, macOS) or certutil -hashfile file.har SHA256 (Windows); it must match the one shown. The conclusions apply to the scope of this measurement — see the limitations of the method.

Original (audit)
HAR file: ee/boozt-com-2026-06-06.har
SHA-256: 8e009374da7aecdcd1fe330f97cce7ef43151564131c1712b9b421ff79ca37c8
Re-check snapshot
Awaiting changes
HAR files are stored on EU infrastructure (Proton Drive). SHA-256 is published for integrity verification.