boozt.com
Policy changed — see what exactly · 2026-07-11 →
Scandinavian retailer with 23 external domains. The privacy-center banner loads at +1053 ms, but isstarsbuilding.com and Trustpilot fire at +1024 and +1029 ms — fractions of a second earlier. Microsoft Clarity collects session data throughout all 137 seconds of the recording.
Request timeline
Declared versus actual
Transfer timings
ObservePoint tracker. 29 ms before the banner.
Trustpilot widget.
Banner begins loading.
VWO A/B testing.
Microsoft Clarity session recording.
Bing Ads conversion tracking.
Detected trackers
- ObservePoint / Stardust (isstarsbuilding.com)
- Trustpilot (widget.trustpilot.com)
- Visual Website Optimizer / VWO (dev.visualwebsiteoptimizer.com)
- Google Tag Manager (GTM-TR48)
- Avo Inspector (cdn.avo.app)
- DialogIntelligens AI chat (dialogintelligens.dk)
- Microsoft Clarity (clarity.ms)
- Microsoft Bing Ads (bat.bing.com, bat.bing.net)
- Google Fonts (fonts.googleapis.com)
- Avo.app (analytics inspector)
- raw.githubusercontent.com (chat widget image CDN)
- Sentry EU (ingest.de.sentry.io)
Indicators of GDPR non-compliance
- GDPR Art. 6(1), Art. 5(1)(a)isstarsbuilding.com (+1024 ms) and Trustpilot (+1029 ms) fire 29–24 ms before the privacy-center banner begins loading (+1053 ms). VWO (+1059 ms) fires 6 ms after the banner starts loading — before it is actually visible on screen.
- GDPR Art. 7Microsoft Clarity activates at +3811 ms and sends collect requests throughout the entire session (9 requests over 137 seconds). Bing Ads (+3187 ms) activates after the banner — but the consent mechanism for both is not transparent from the HAR.
- GDPR Art. 13(1)(e)ObservePoint/isstarsbuilding.com, VWO, Avo Inspector, DialogIntelligens, and raw.githubusercontent.com are not mentioned in the privacy policy as data recipients.
- GDPR Art. 13(1)(f), Chapter VMicrosoft Clarity, Bing Ads, VWO, and Avo.app have servers in the USA. The transfer mechanism (EU-US DPF) is not stated explicitly for each recipient.
Context
Boozt A/S is a Scandinavian online retailer of fashion and beauty products, headquartered in Copenhagen and listed on Nasdaq Stockholm. boozt.com/ee/et is the Estonian version. The privacy policy is detailed, written in English, and includes sections on cookies and advertising. HAR: 128 requests, 23 domains. Session duration: over 2 minutes.
The banner vs. trackers race — 29 milliseconds
isstarsbuilding.com fires at +1024 ms. Trustpilot at +1029 ms. The privacy-center banner begins loading at +1053 ms. The gap is 29 and 24 milliseconds respectively. VWO fires at +1059 ms — 6 ms after the banner starts loading, but before it is actually visible on screen (the banner takes ~1 second to fully load).
Technically this is a borderline case — not a clear preload firing seconds ahead of the banner as seen elsewhere in the series. But the principle of privacy by default requires that trackers do not initialise before confirmed consent. 29 milliseconds is not a coincidence; it is the order in which scripts are loaded.
isstarsbuilding.com — what it is
euob.isstarsbuilding.com and obseu.isstarsbuilding.com are domains belonging to the ObservePoint platform (formerly Stardust). This is a tag audit tool: it monitors which tags and pixels fire on a site and collects data on analytics quality. The irony is that a tool designed to audit trackers is itself a tracker — and fires before consent.
Microsoft Clarity — recording throughout the session
Microsoft Clarity activates at +3811 ms. The HAR records 9 collect requests over 137 seconds of the session — at +4402, +6304, +11781, +16088, +25153, +54218, +81090, +122183, and +137494 ms. Clarity records mouse movements, clicks, and scrolls throughout the entire visit. Microsoft is mentioned in the policy — but this level of session recording requires explicit opt-in.
DialogIntelligens and the GitHub CDN
DialogIntelligens is a Danish AI chat service. It loads images for its chat widget directly from raw.githubusercontent.com — GitHub’s public CDN. Every user’s IP is sent to GitHub/Microsoft when the chat opens. This is an architectural oversight: images should be hosted on the site’s own CDN.
Sentry EU — the right choice
Like IIZI and Zalando, Boozt uses the EU instance of Sentry (ingest.de.sentry.io). A 429 status (rate limit) confirms Sentry is in active use. Error data stays within the EU.
Conclusion
Boozt has a detailed privacy policy and a consent banner. But isstarsbuilding.com, Trustpilot, and VWO outpace the banner by milliseconds — the script loading order does not comply with the consent-before-processing principle. Microsoft Clarity records the session for two minutes. Four services (ObservePoint, VWO, Avo, DialogIntelligens) are not mentioned in the policy. 23 external domains is a significant footprint for a retailer that claims to take data seriously.
How to verify: download the file and compute its checksum — sha256sum file.har (Linux, macOS) or certutil -hashfile file.har SHA256 (Windows); it must match the one shown. The conclusions apply to the scope of this measurement — see the limitations of the method.
8e009374da7aecdcd1fe330f97cce7ef43151564131c1712b9b421ff79ca37c8Want a response from the company about this audit? → Open the tool
Fill in once — it will be inserted into every letter below:
All fields are required to print the document — this is a formal requirement of the letter itself (the particulars of an official submission), not data collection: nothing is sent or saved anywhere, it all stays in your browser and disappears when you close the page. See the methodology for details.
RIA DigiDoc — phone · Smart-ID / Mobile-ID
Send this letter directly to the company first — before contacting the regulator it has the right to respond (GDPR Art. 12(3) — 30 days).
Тема: Запрос доступа к персональным данным (ст. 15 GDPR) — boozt.com Кому: [укажите адрес компании — DPO / поддержка / юридический отдел] От: [Ваше имя], [контактный email] Прошу предоставить доступ к моим персональным данным, обрабатываемым в связи с использованием сайта boozt.com. 1. Категории данных и цели обработки (ст. 15(1)(a)-(c)) На основании независимого технического анализа сайта прошу подтвердить и подробно раскрыть следующие категории обработки: 1) isstarsbuilding.com (+1024 мс) и Trustpilot (+1029 мс) запускаются за 29–4 мс до загрузки баннера privacy-center (+1053 мс). VWO (+1059 мс) запускается через 6 мс после начала загрузки баннера — до его фактического появления на экране. 2) Microsoft Clarity активируется на +3811 мс и отправляет collect-запросы в течение всей сессии (9 запросов за 137 секунд). Bing Ads (+3187 мс) активируется после баннера — но механизм согласия для них не прозрачен из HAR. 3) ObservePoint/isstarsbuilding.com, VWO, Avo Inspector, DialogIntelligens и raw.githubusercontent.com не упомянуты в политике конфиденциальности как получатели данных. 4) Microsoft Clarity, Bing Ads, VWO, Avo.app — серверы в США. Механизм передачи (EU-US DPF) не указан явно для каждого получателя. 2. Получатели, сроки хранения и передача за пределы ЕЭЗ (ст. 15(1)(c)-(d), 46) Прошу также указать полный список третьих лиц-получателей, применимые сроки хранения по каждой категории и правовые основания передачи данных за пределы ЕЭЗ, если таковая происходит. Полный технический разбор с доказательствами (сохранённый сетевой журнал, контрольная сумма SHA-256) опубликован по адресу: https://gdpru.eu/en/audits/boozt-com/ 3. Автоматизированная обработка и профилирование (ст. 15(1)(h)) Прошу сообщить, применяется ли в отношении меня автоматизированное принятие решений или профилирование, и если да — раскрыть логику такой обработки. С уважением, [Ваше имя] [контактный email] [Страна] [Дата]
Subject: Data access request (GDPR Art. 15) — boozt.com To: [insert the company's address — DPO / support / legal department] From: [Your name], [contact email] I request access to my personal data processed in connection with the website boozt.com. 1. Categories of data and purposes of processing (Art. 15(1)(a)-(c)) Based on an independent technical analysis of the site, I request confirmation and detailed disclosure of the following categories of processing: 1) isstarsbuilding.com (+1024 ms) and Trustpilot (+1029 ms) fire 29–24 ms before the privacy-center banner begins loading (+1053 ms). VWO (+1059 ms) fires 6 ms after the banner starts loading — before it is actually visible on screen. 2) Microsoft Clarity activates at +3811 ms and sends collect requests throughout the entire session (9 requests over 137 seconds). Bing Ads (+3187 ms) activates after the banner — but the consent mechanism for both is not transparent from the HAR. 3) ObservePoint/isstarsbuilding.com, VWO, Avo Inspector, DialogIntelligens, and raw.githubusercontent.com are not mentioned in the privacy policy as data recipients. 4) Microsoft Clarity, Bing Ads, VWO, and Avo.app have servers in the USA. The transfer mechanism (EU-US DPF) is not stated explicitly for each recipient. 2. Recipients, retention periods, and transfers outside the EEA (Art. 15(1)(c)-(d), 46) I also request the full list of third-party recipients, the applicable retention period for each category, and the legal basis for any transfer of data outside the EEA. The full technical audit with evidence (saved network log, SHA-256 checksum) is published at: https://gdpru.eu/en/audits/boozt-com/ 3. Automated processing and profiling (Art. 15(1)(h)) Please state whether I am subject to automated decision-making or profiling, and if so, disclose the logic involved. Sincerely, [Your name] [contact email] [Country] [Date]
Teema: Isikuandmetele juurdepääsu taotlus (IKÜM art 15) — boozt.com Kellele: [märkige ettevõtte aadress — DPO / tugi / juriidiline osakond] Kellelt: [Teie nimi], [kontakt-e-post] Palun anda mulle juurdepääs minu isikuandmetele, mida töödeldakse seoses veebisaidi boozt.com kasutamisega. 1. Andmekategooriad ja töötlemise eesmärgid (IKÜM art 15(1)(a)-(c)) Sõltumatu tehnilise analüüsi põhjal palun kinnitada ja üksikasjalikult avaldada järgmised töötlemiskategooriad: 1) isstarsbuilding.com (+1024 ms) ja Trustpilot (+1029 ms) käivituvad 29 ja 24 ms enne privacy-center'i bänneri laadimist (+1053 ms). VWO (+1059 ms) käivitub 6 ms pärast bänneri laadimise algust — enne selle tegelikku ilmumist ekraanile. 2) Microsoft Clarity aktiveerub +3811 ms juures ja saadab collect-päringuid kogu seansi vältel (9 päringut 137 sekundi jooksul). Bing Ads (+3187 ms) aktiveerub pärast bännerit, kuid neile kohaldatav nõusolekumehhanism ei ole HAR-faili põhjal läbipaistev. 3) ObservePoint/isstarsbuilding.com, VWO, Avo Inspector, DialogIntelligens ja raw.githubusercontent.com ei ole privaatsuspoliitikas andmete vastuvõtjatena nimetatud. 4) Microsoft Clarity, Bing Ads, VWO ja Avo.app — serverid USA-s. Edastamise mehhanismi (EL–USA andmekaitseraamistik, DPF) ei ole iga vastuvõtja puhul selgelt märgitud. 2. Vastuvõtjad, säilitustähtajad ja edastamine väljapoole EMP-d (IKÜM art 15(1)(c)-(d), 46) Palun samuti esitada täielik loetelu kolmandatest isikutest vastuvõtjatest, iga kategooria puhul kohaldatavad säilitustähtajad ning andmete EMP-välisele edastamisele kohaldatav õiguslik alus, kui selline edastamine toimub. Täielik tehniline analüüs koos tõenditega (salvestatud võrgulogi, SHA-256 kontrollsumma) on avaldatud aadressil: https://gdpru.eu/en/audits/boozt-com/ 3. Automatiseeritud töötlemine ja profiilianalüüs (IKÜM art 15(1)(h)) Palun teatada, kas minu suhtes kohaldatakse automatiseeritud otsuste tegemist või profiilianalüüsi, ning kui jah, siis avaldada selle loogika. Lugupidamisega, [Teie nimi] [kontakt-e-post] [Riik] [Kuupäev]
RIA DigiDoc — phone · Smart-ID / Mobile-ID
Where to file: Estonian Data Protection Inspectorate (AKI) — write to info@aki.ee
Important: AKI only handles submissions in Estonian. Translate the letter before sending.
The regulator reviews complaints in its national language. There is an officially translated template from the European Data Protection Board (EDPB) — you can use it instead of or alongside this letter: Official EDPB complaint form (PDF, your language)
Тема: Жалоба на обработку персональных данных — boozt.com 1. Предмет жалобы Я подаю жалобу в отношении обработки моих персональных данных сайтом boozt.com. 2. Обстоятельства Я посетил сайт boozt.com и обнаружил признаки несоответствия обработки моих персональных данных требованиям GDPR. Технический разбор, опубликованный на gdpru.eu 06.06.2026 (открытая методология, воспроизводимые измерения), документирует следующие признаки: 1) isstarsbuilding.com (+1024 мс) и Trustpilot (+1029 мс) запускаются за 29–4 мс до загрузки баннера privacy-center (+1053 мс). VWO (+1059 мс) запускается через 6 мс после начала загрузки баннера — до его фактического появления на экране. 2) Microsoft Clarity активируется на +3811 мс и отправляет collect-запросы в течение всей сессии (9 запросов за 137 секунд). Bing Ads (+3187 мс) активируется после баннера — но механизм согласия для них не прозрачен из HAR. 3) ObservePoint/isstarsbuilding.com, VWO, Avo Inspector, DialogIntelligens и raw.githubusercontent.com не упомянуты в политике конфиденциальности как получатели данных. 4) Microsoft Clarity, Bing Ads, VWO, Avo.app — серверы в США. Механизм передачи (EU-US DPF) не указан явно для каждого получателя. Полная техническая документация опубликована по адресу: https://gdpru.eu/en/audits/boozt-com/ 3. Положения GDPR, соблюдение которых прошу проверить GDPR Art. 6(1), Art. 5(1)(a); GDPR Art. 7; GDPR Art. 13(1)(e); GDPR Art. 13(1)(f), Chapter V 4. Требование Прошу проверить изложенные обстоятельства и, если несоответствие подтвердится, принять меры, предусмотренные статьёй 58(2) GDPR. 5. Приложения Полная доказательная база — HAR-файл, контрольная сумма SHA-256 и цитата из политики конфиденциальности сайта, документирующая указанное противоречие — опубликована и проверяема по ссылке в пункте 2 выше. С уважением, [Ваше имя] [контактный email] [Страна] [Дата]
Subject: Complaint regarding personal data processing — boozt.com 1. Subject of the complaint I am filing a complaint regarding the processing of my personal data by the website boozt.com. 2. Circumstances I visited the website boozt.com and found indications that the processing of my personal data does not comply with the GDPR. The technical analysis published on gdpru.eu on 6 June 2026 (open methodology, reproducible measurements) documents the following indications: 1) isstarsbuilding.com (+1024 ms) and Trustpilot (+1029 ms) fire 29–24 ms before the privacy-center banner begins loading (+1053 ms). VWO (+1059 ms) fires 6 ms after the banner starts loading — before it is actually visible on screen. 2) Microsoft Clarity activates at +3811 ms and sends collect requests throughout the entire session (9 requests over 137 seconds). Bing Ads (+3187 ms) activates after the banner — but the consent mechanism for both is not transparent from the HAR. 3) ObservePoint/isstarsbuilding.com, VWO, Avo Inspector, DialogIntelligens, and raw.githubusercontent.com are not mentioned in the privacy policy as data recipients. 4) Microsoft Clarity, Bing Ads, VWO, and Avo.app have servers in the USA. The transfer mechanism (EU-US DPF) is not stated explicitly for each recipient. Full technical documentation is published at: https://gdpru.eu/en/audits/boozt-com/ 3. GDPR provisions I ask you to examine GDPR Art. 6(1), Art. 5(1)(a); GDPR Art. 7; GDPR Art. 13(1)(e); GDPR Art. 13(1)(f), Chapter V 4. Request I request that you examine the circumstances described and, if non-compliance is confirmed, apply the measures provided for in Article 58(2) GDPR. 5. Attachments The full evidence base — the HAR file, its SHA-256 checksum and the quotation from the site's privacy policy documenting the stated contradiction — is published and verifiable at the link in point 2 above. Sincerely, [Your name] [contact email] [Country] [Date]
1. Kaebuse ese Esitan kaebuse seoses minu isikuandmete töötlemisega veebisaidil boozt.com. 2. Asjaolud Külastasin veebisaiti boozt.com ja tuvastasin märke sellest, et minu isikuandmete töötlemine ei vasta isikuandmete kaitse üldmääruse (IKÜM) nõuetele. Tehniline analüüs, mis on avaldatud aadressil gdpru.eu 06.06.2026 (avatud metoodika, korratavad mõõtmised), dokumenteerib järgmist: 1) isstarsbuilding.com (+1024 ms) ja Trustpilot (+1029 ms) käivituvad 29 ja 24 ms enne privacy-center'i bänneri laadimist (+1053 ms). VWO (+1059 ms) käivitub 6 ms pärast bänneri laadimise algust — enne selle tegelikku ilmumist ekraanile. 2) Microsoft Clarity aktiveerub +3811 ms juures ja saadab collect-päringuid kogu seansi vältel (9 päringut 137 sekundi jooksul). Bing Ads (+3187 ms) aktiveerub pärast bännerit, kuid neile kohaldatav nõusolekumehhanism ei ole HAR-faili põhjal läbipaistev. 3) ObservePoint/isstarsbuilding.com, VWO, Avo Inspector, DialogIntelligens ja raw.githubusercontent.com ei ole privaatsuspoliitikas andmete vastuvõtjatena nimetatud. 4) Microsoft Clarity, Bing Ads, VWO ja Avo.app — serverid USA-s. Edastamise mehhanismi (EL–USA andmekaitseraamistik, DPF) ei ole iga vastuvõtja puhul selgelt märgitud. Täielik tehniline dokumentatsioon on avaldatud aadressil: https://gdpru.eu/en/audits/boozt-com/ 3. Sätted, mille järgimist palun kontrollida IKÜM art 6 lg 1, art 5 lg 1 p a; IKÜM art 7; IKÜM art 13 lg 1 p e; IKÜM art 13 lg 1 p f, V peatükk 4. Nõue Palun kontrollida kirjeldatud asjaolusid ja mittevastavuse kinnitamisel kohaldada IKÜM artikli 58 lõikes 2 ette nähtud meetmeid. 5. Lisad Täielik tõendusmaterjal — HAR-fail, kontrollsumma SHA-256 ning veebisaidi privaatsuspoliitika tsitaat, mis dokumenteerib nimetatud vastuolu — on avaldatud ja kontrollitav punktis 2 viidatud lingil. Lugupidamisega, [Teie nimi] [kontakt-e-post] [Riik] [Kuupäev]