Technical audit · 26.05.2026

verbund.com

Austria's Largest Electricity Producer

Austria's largest energy company — 112 requests, 16 domains. A massive advertising stack: Google, Meta, LinkedIn, Bing, DoubleClick. Everything fires after consent — the CCM19 CMP holds the line. 91 external requests, zero before consent.

Request timeline

+1457 ms · CCM19 loads
consent.verbund.com begins initializing the CMP. All advertising scripts wait.
+1820–4345 ms · banner active
CCM19 loads the widget, consent details, icons. No external requests to trackers.
+6806 ms · GTM fires
After consent is recorded, GTM (GTM-KF7TVQW4) launches the entire marketing stack: Google Analytics, three Google Ads accounts, Microsoft Advertising with two tags, Meta Pixel, LinkedIn Insight, Spoteffects.
+6806–15105 ms · 91 external requests
Google.com — 19 requests. Bing — 16. GTM — 8. DoubleClick — 13. LinkedIn — 3. Facebook — 2. Spoteffects — 2. All after consent.

Declared versus actual

✓ Google Analytics — declared, appears in the HAR after consent — declared
✓ Google Ads / DoubleClick — declared, appears in the HAR after consent — declared
✓ Microsoft Advertising — declared, appears in the HAR after consent — declared
✓ Meta Pixel — declared, appears in the HAR after consent — declared
✓ LinkedIn Insight — declared, appears in the HAR after consent — declared
✓ Spoteffects — declared, appears in the HAR after consent — declared

Detected trackers

Context

VERBUND AG is Austria’s largest electricity producer, predominantly hydroelectric. A publicly traded company, listed on the Vienna Stock Exchange. HAR: 112 requests, 16 domains.

VERBUND has one of the largest advertising stacks in the Austrian series: Google Analytics, three separate Google Ads accounts, two Microsoft Advertising tags, Meta Pixel, LinkedIn Insight, and Spoteffects Analytics. 91 external requests per session. But the CCM19 CMP on the consent.verbund.com subdomain keeps all of it behind a barrier — the first external tracker (GTM) appears at +6806 ms, only after the consent system has finished initializing and recorded the user’s choice.

Spoteffects — niche, but declared

Among the trackers, trck.spoteffects.net stands out — an Austrian analytics platform, less well known than Google or Meta. Two requests: the main tracker and an IPv6 variant. It appears in the HAR after consent and is mentioned in the policy.

Conclusion

112 requests, a massive marketing stack, 16 domains — and yet zero violations. The consent gate works: CCM19 blocks everything until the user makes a choice. VERBUND is an example that the sheer volume of advertising tools is not itself a violation, provided the consent architecture is built correctly.

Evidence

How to verify: download the file and compute its checksum — sha256sum file.har (Linux, macOS) or certutil -hashfile file.har SHA256 (Windows); it must match the one shown. The conclusions apply to the scope of this measurement — see the limitations of the method.

Original (audit)
HAR file: at/verbund-com-2026-05-26.har
SHA-256: 9c03aa95a220ae23faee4883f4f9eaad4d6f4ceed4ed8c530a823e68c9647ae6
HAR files are stored on EU infrastructure (Proton Drive). SHA-256 is published for integrity verification.